After working together as a branded content partner prior, Cineworld became a full time client of Trident Digital Media in late 2019. The partnership began with TDM making YouTube content for the cinema giant but quickly moved into a full, YouTube Channel management agreement. With a love of film and as regular Cineworld customers already, TDM’s Oli Davis and Luke Owen took on the new project with great excitement.

Despite the onset of Covid-19 hitting just months after the agreement began, the partnership between Cineworld and TDM has gone from strength to strength. TDM makes a multitude of content for the channel, including its ‘What’s On?’show, celeb interviews, and even moved over the hugely successful ‘QuizzleMania’ concept, with ‘CineMania’ – live quizzes that entertained audiences all throughout the global pandemic